Mar 162010
 

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In a time where people will go the distance to save a few pennies on fuel, there’s a flourishing new type of energy drink that costs 20 times as much per ounce as Coca Cola – energy shots.

An increasing amount of people are dropping their $3 cups of coffee, and picking up $3 2-oz shots of energy liquid – and most of them taste terrible.

The market for energy shots is expected to increase by 100% this year, to 700 million in sales – and Living Essentials will likely be responsible for over 80% of those sales, as they created the original product – the 5 Hour Energy drink.

Other companies have sprung up, in an attempt to capture some of this new energy drink market – similar energy shots like 6 Hour, 7 Hour, and 8 Hour Energy are attempting to break into this growing new industry with their own products.

8 Hour Energy, though the name is similar, has taken the industry a few steps further. In addition to caffeine, it includes Acai, Goji, and Tahitian Noni – three incredibly popular berries, each known for their natural energizing and dietary benefits. Usually, these berries can only be attained by purchasing a $40 bottle of juice.

In addition to its improved ingredients, The 8 Hour shot is carb and calorie free – and it tastes delicious.

“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the top 10 health and fitness trainers in the world.

In a double-blind taste-test, 9 of 10 college students preferred 8 Hour Energy over 5 Hour Energy. Another study gave out samples of the Mr Energy 8 Hour shot during finals week, and students returned with rave reviews.

“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” laughed Troy Smith, a senior majoring in Finance.

“8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox – a grad student at the Dentistry school.

Despite 5 Hour Energy’s 60 million dollar advertising budget, Bhelliom Enterprises, the developer of 8 Hour Energy, is confident that their product is superior. “The ingredients speak for themselves,” says Bhelliom Enterprises’ CEO, Casey McCarthy.


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 Posted by at 7:54 am