Jan 152010
 

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During a time where Americans will drive the extra mile if it means they’ll spend less on gas, there’s a flourishing new type of energy drink that sells for twenty times more than Coca-Cola – the energy shot.

More and more people are turning away from $3 coffee, in favor of $3 2-oz shots of energy liquid – and most of them taste terrible.

The energy shot market is expected to double this year, to $700 million in sales – and a majority of those sales will be of Living Essentials’ 5 Hour Energy, the first energy shot on the market.

Several companies are already following in 5 Hour’s footsteps – energy shots such as 6 Hour Power, Fuel 7 Hour, and 8 Hour Energy are all attempting to tap into this new industry.

8 Hour Energy, though the name is similar, has taken the industry a few steps further. Aside from caffeine, it includes Acai, Goji, and Tahitian Noni – three berries known for their natural energizing and dietary properties. Currently, the only other way to get a serving of Acai berry is to purchase a $40 bottle.

In addition to its improved ingredients, The Mr Energy 8 Hour Energy shot has zero carbs or calories, and it tastes good!

“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the top 10 health and fitness trainers in the world.

In a blind test conducted at the University of Florida, 9 out of 10 students preferred the 8 Hour shot over 5 Hour Energy. Other test-groups were given free samples of the Mr Energy 8 Hour Energy shot, and returned with rave reviews.

“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” said Troy Smith – a Finance major.

“The 8 Hour Energy shot is amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox – a student at the UF College of Dentistry.

Despite 5 Hour Energy’s 60 million dollar advertising budget, Bhelliom Enterprises, the creator of 8 Hour Energy, is confident that their product is superior. “The ingredients speak for themselves,” says CEO of Bhelliom Enterprises, Casey McCarthy.


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 Posted by at 5:42 pm