May 172010

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In a time where Americans will go out of their way if it means they’ll spend less on gas, there is a booming new energy drink category that goes for 20 times more per-oz than Coke – the energy shot.

A growing number of Americans are turning their backs to $3 coffee, in favor of $3 2 ounce shots of solid caffeine – and most of them taste horrible.

The energy shot market is expected to double this year, to $700 million in sales – and Living Essentials will likely be responsible for over 80% of those sales, as they created the original product – the 5 Hour Energy drink.

Several companies are already following in 5 Hour’s footsteps – similar energy shots like 6 Hour, 7 Hour, and 8 Hour Energy are attempting to break into this growing new industry with their own products.

8 Hour Energy, though the name is similar, has taken the industry a few steps further. Aside from caffeine, it includes Acai, Goji, and Tahitian Noni – three berries known for their natural energizing and dietary properties. Currently, the only other way to get a serving of Acai berry is to purchase a $40 bottle.

On top of everything, The Mr Energy 8 Hour Energy shot is carb and calorie free – and it tastes delicious.

“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the top ranked health and fitness instructors in the world.

In a blind test conducted at the University of Florida, 9 out of 10 students preferred the 8 Hour shot over 5 Hour Energy. Other test-groups were given free samples of the Mr Energy 8 Hour Energy shot, and returned with rave reviews.

“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” laughed Troy Smith, a senior majoring in Finance.

“The 8 Hour Energy shot is amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox – a grad student at the Dentistry school.

Despite 5 Hour Energy’s fierce advertising budget, Bhelliom Enterprises, the developer of 8 Hour Energy, is confident that their product is superior. “The ingredients speak for themselves,” says Bhelliom Enterprises’ CEO, Casey McCarthy.

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 Posted by at 7:27 am