Jul 182010

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In an age when Americans will go out of their way to save a couple cents per-gallon on gas, there’s a flourishing new type of energy drink that costs 20 times as much per ounce as Coca Cola – the energy shot.

A growing number of Americans are turning their backs to $3 cups of coffee, and picking up $3 2 ounce shots of solid caffeine – and most of them taste disgusting.

The demand for energy shots is expected to double this year, reaching $700 mil in sales – and it’s dominated by Living Essentials’ 5 Hour Energy drink, as they were the first on the market.

Many companies are attempting to capture the energy shot market – products like 6 Hour Power, Fuel 7 Hour Energy, and Mr. Energy 8 Hour Energy are all competing to tap into the energy shot world.

Though it sounds similar, 8 Hour Energy has raised the bar a little higher for the competition. While the others merely contain caffeine, it includes Acai, Goji, and Tahitian Noni – three popular berries known for their dietary and energizing properties. Usually, these berries can only be attained by purchasing a $40 bottle of juice.

In addition to its improved ingredients, The 8 Hour shot is carb and calorie free – and it tastes delicious.

“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the 10 top fitness trainers in the world.

In a blind test conducted at the University of Florida, 9 out of 10 students preferred the 8 Hour shot over 5 Hour Energy. Another study gave out samples of the Mr Energy 8 Hour shot during finals week, and students returned with rave reviews.

“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” laughed Troy Smith, a senior majoring in Finance.

“8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox, a grad student in the UF School of Dentistry.

Despite the massive 60 million dollar advertising budget of 5 Hour Energy, Bhelliom Enterprises, 8 Hour Energy’s developer, is confident their product will succeed due simply to its superior ingredients. “The ingredients speak for themselves,” says CEO of Bhelliom Enterprises, Casey McCarthy.

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 Posted by at 10:06 pm